In cooperation with the American Association for the Advancement of Sciences, the report found that scientists blame the media for doing a poor job of educating the public. Specifically, they believe that news reports do not distinguish between findings that are supported by evidence and claims that are not.
training scientists to tell the story of their research using narrative techniques.
I see a similar gulf in rangeland science. Range managers value the work of plant ecologists and range science researchers, but researchers are often disappointed in how the knowledge they develop is applied on the ground. Managers, on the other hand, are frustrated by the flood of jargon-laden papers researchers produce.
February, 2012 Land Lines column in Rangelands, a journal of the Society for Range Management.